HOW TO INCREASE SALES DURING THE FESTIVE SEASON AS A RETAIL BUSINESS OWNER
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The spirit of Christmas is the spirit of love, goodness, and generosity. It’s almost as if Christmas waves a magic wand and puts everyone in a spending mood. Husbands want to buy presents for their wives, brothers want to get gifts for their sisters and so on. As a business owner, the festive season is the perfect time to increase your sales. Here are our top tips to make sure you don’t miss out:
5 tips on how to increase sales during the festive season as a retail business owner.
1. Host a Christmas sales party.
It is often said that you spend money to make money and that is especially true in the festive season. As a business owner, in order to make more sales, plan a Christmas themed party where a couple of best selling items are on sale, ensure that there is good food and great music and you are good to go! Your customers are probably event hopping this season, so give them another event to look forward to and you will be sure to make your old customers happy and even gain new ones.
- Collaborate with another retail business to do giveaways.
If there is anything greater than a competition, it’s collaboration. There is truly no harm in partnerships. During this festive season, collaborate with a fellow retail business owner(s) that has similar brand values with your business and organize a massive giveaway. That way you get customer traffic to your page and they can get customer traffic to their business as well. See? everybody wins!
- Offer free delivery.
Who doesn’t love a surprise?!? This season, surprise your regular customers by delivering your products to them at no extra charge. This will encourage them to purchase more items as they won’t have to stress over delivery. Make sure to inform your customers that this offer is only limited to the Christmas season.
- Offer a group or referral discount
These are the sort of discounts that get people talking. Encourage your customers to share a deal with others when they make a purchase and they’ll get a discount on their next purchase during the holiday season.
- Send Christmas themed emails
The holiday season is a good time to boost your email marketing strategy. Utilize the customer email list that you’ve been building all year, whether through email campaigns, loyalty programs, or online ordering. These emails should be personal and should make your customers feel extra special. If you have new Christmas promotions or campaigns, people can click on links and follow your call-to-action immediately. Email marketing is also effective at every stage of the buying process. For example, you can influence someone to choose your product, nurture the customer relationship post-transaction and also encourage future purchases.
We hope that these tips were helpful and you experience more sales this season. Feel free to leave questions and comments in the section below.
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