Being a retailer is one of the toughest professions in the world. Retailers everywhere are having to shut down stores just to stay alive. Retailers are facing the most intense challenges and pressures.


How To Solve 4 of The Biggest Problems in Your Retail Business




Being a retailer is one of the toughest professions in the world. Retailers everywhere are having to shut down stores just to stay alive. Retailers are facing the most intense challenges and pressures. Be that as it may, some in the retail part may be under-utilizing a key resource that can enable them to handle these difficulties - their own staff.

For example, store partners manage clients consistently, and they most likely comprehend the business challenges to a higher degree than anybody that does.

Therefore if they receive the right training and support and they get the correct preparing and support, they can be a great weapon in the battle to remain successful and profitable

The 4 biggest challenges in retailing with their solutions are as follows;

1. Incoherent and Fragmented customer service/experience: Customer service is very key to the success of any retail business and can be a major reason that customers are not excited about a certain brand.  A disconnected offering over the brand channels, from the website and applications to high road stores, is a key factor behind the disappointment and absence of sale success. A solution can be a knowledgeable staff with answers to hand and a more extensive comprehension of how every one of the channels associates with shape 'an entire journey' is fundamental for a consistent customer journey.

2. Failure to stock top selling items: When you don’t stock top selling products in your store it’s harder for customers to see and get the products they want to pay for. So stocking top selling products makes your store more customer friendly and inviting to customers. You would then be able to urge clients to support your business on the road to success.

3. Dying customer loyalty: We are in the age of the “Customers are always right” these customers know what they want and can search anywhere and everywhere to find what they want. It’s not just about products and pricing; experience is the major factor.  The Harvard Business Review says organizations should 'enable' their workers to convey a quality client benefit and has delivered a 5-step process.

4. Reduced spending per transaction: Individuals are as a rule more careful about how and where they spend their money. Research discloses to us that clients spend more cash when they get help from connected staff – here and there as much as 40% more. Also, if recent college grads are your objective customers, store partners are considerably more vital. Another investigation recommends 66% of twenty to thirty-year-olds discover partners "critical" to their shopping knowledge.

We hope you can learn from these few problems and most importantly how to go about solving them.  As usual, please feel free to leave a comment or questions if you have any in the section below.


PS: You can join our variety of customers running the best retail in Nigeria with Prognostore. Start your free, no risk trial today! Sign up here;

About Author

Amaka Oguike
Amaka Oguike
Digital Marketing Analyst @ PrognoStore
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Robin Blaine
20 days ago
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